Social media is a powerful tool for marketing, but with so many options of how to harness its energy, it’s sometimes hard to known just how to optimize your use of social media. Optimizing means making sure you’re not falling into social media traps. Here are five that you should stay far, far away from.
1. Money making schemes
Although big celebrities with huge Twitter followings might be drawing in some dollars thanks to advertising related tweets, when you’re trying to brand yourself, your company or your cause, these kind of updates quickly become annoying and can cause you to lose followers. Stay away from money making schemes and stick to real updates. Seriously – this stuff is worse than a telemarketer on a caffeine buzz.
2. Becoming a product RSS feed
If you’re a company that’s working on branding in the new media age, applications like Facebook and Twitter are invaluable tools, but no one wants incessant feeds of the latest product is currently on sale. Make updates provocative and interesting. What are you up to that your consumers are interested in? Who are you working with? What news article did you read this morning that got you thinking? Consumers in the social media realm want to know more about who you are and less about what you’re selling.
3. Documenting your wild nights out
Trust our friends over at Matador: the internet is not the place for your drunken escapades. That morning hangover will be even worse with a side of Tweet Regret.
4. Sharing stories that no one cares about
So you ate a burrito for lunch… cool [note the sarcasm]. However, if the burrito cart that you bought your lunch from runs on bio-diesel, uses local and organic products and makes a delicious wrap at a nice price, they’d probably appreciate you spreading the word. So tweet about the important stuff: where, what, why. That’s what people want to hear.
5. Mistaking your Facebook friends for actual friends
Facebook is an excellent networking tool, but it doesn’t replace real conversation with real people. Friend as many people as you want on Facebook, and round up a plethora of Twitter followers, but remember to keep up with your actual social life as much as your social media one.