The Evolution of Social Media: It is Important!

I’ve had a copy of Putting the Public Back in Public Relations sitting around my home office for a bit, and it’s got a lot of great ideas about how social media is changing PR. Doing the daily peruse of Twitter this morning I saw that MediaBistro had posted a link to a blog post entitled The Evolution of Social Media and Business. Lo and behold, it was written by the same author, Brian Solis.

Solis raises some great points in his article, particularly this:

Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales, and branding will find it increasingly difficult to learn, adapt, and magnetize customers, prospects as well as their influencers.

Acknowledging that there is power in social media is the first step in using it, and according to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, 91 percent of companies reporting incorporated at least one social media tool in their business in 2009. That means being on top of social media and knowing how to use it well is of the utmost importance.

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