Women are harnessing the power of social media, and in a big way. In a report published by SheSpeaks, 80% of female internet users said they had become a fan of either a brand or a product on a social network. That bodes well for retailers and companies as they try to hone their focus on responsive consumer markets.
How else are women using social media? Take a look at this graph:
But there is an interesting gap here between Facebook and Twitter, with women doing more when it comes to shopping and commenting on products in the Facebook world. Being a female, I would say that I lean towards Twitter simply because it often feels less “branded;” Facebook ads are a bit too much at times. But according to the results of this study, to continue to attract and engage female users, Twitter might have to up the ante, and brands will have to think about where they want to focus their social media strategy.
How do you use social media?