This week at Under Solen, we’ve been gearing up for next week’s Outdoor Retailer show in Salt Lake City. While all of our heads will be swimming with meetings, happy hours and gear, we’re hoping to keep our eye on the the thread that holds all of this together — protecting those incredible wild places that keep our industry alive and kicking.
So, we thought we’d give a shout-out to a couple great groups that are walking the walk this week.
The Conservation Alliance
Since thier founding in 1989, the Conservation Alliance has contributed more than $7 million to conservation projects throughout North America — protecting more than 49 million acres of land, stop or remove 27 dams, and preserve access to thousands of miles of rivers and several climbing areas. The Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts.
Mark your calendars for their awesome breakfast at 7a.m. on Friday at the Marriot. We know it’s early, but this will give you the inspiration you need to get revved up for a day at the show. Look forward to founder and director of The Extreme Ice Survey, James Balog to give a stunning look at the impact abrupt climate change is having on the world’s glaciers.
And make sure to stop by participating booths to support the Alliance! Whether you’re looking for some wild inspiration, a rockin’ party or some sweet gear that benefits a great cause – they have packed line-up.
The Epicocity Project and iLCP Flathead RAVE
The Epicocity Project’s thought-provoking new film — Flathead Wild — will premiere at the Wild & Scenic Film Festival at the Nevada Theater in Nevada City, Calif. Saturday, Jan. 16 before going on tour.
Proposed mountaintop removal mining in southeastern British Columbia, Canada is threatening one of America’s most endangered rivers and one of North America’s wildest remaining valley — The Flathead. Flathead Wild follows the International League of Conservation Photographers (iLCP) as they descend on the Flathead River Valley, along with local conservation groups, to take breathtaking and iconic images of the threatened ecosystem. These images then act as tools for the Flathead coalition to help tip the scales in favor of protection and conservation.
Flathead Wild is also now available online. Help Epicocity spread the word by linking to the film on your blog, Facebook and Twitter and send it to your friends and family!
And we wanted to once again highlight how we can help folks in Haiti. Earlier this week, an earthquake registering 7.0 on the Richter scale hit Haiti. Centered just outside of the populated capital, Port-au-Prince, the quake’s effects have been devastating. Within less than 24 hours the outpouring of international support has been impressive.
So how can you take part? Here’s just a small collection of what’s out there.