Category Archives: contest

A Big Company Doing Something GOOD: Pepsi Refresh Project

Big corporations have the power to do big things, and Pepsi is the latest company to create an initiative that appears to be focused less on advertising and more on positive change. Teaming up with GOOD Magazine, on Monday, Pepsi launched the Pepsi Refresh Project, a grant program that will allot at least $20 million through the end of the year for donations to individuals, businesses and nonprofits working with everything from health to arts and culture to the environment.

Pepsi accepts 1000 new ideas for grants every month. Visitors to the site can vote daily on which ideas they think are best. There’s a lot up for grabs; grants will be made in $5,000 to $250,000 bundles. Anyone that has an idea that just might change the world, it looks like this project just might be what you were looking for.

In the past branding might have been about getting people to put a Pepsi in their hand and recommend it to their friends, but now it’s about engaging communities to raise awareness about great causes. Pepsi will be using the power of social media to spread the word. In fact, Pepsi has partnered with some of the biggest names in the online industry to promote the project including Hulu, AOL and MTV.

Some may question the intentions of a major brand like Pepsi, but the people at GOOD are convinced that the initiative a positive thing. “That a major brand like Pepsi is taking a stand and saying that purpose and progress are core to its identity is critical,” said GOOD Founder and CEO, Ben Goldhirsh in a recent blog post. The New York Times calls that cause-related marketing or pro-social marketing, “by which corporations seek to back up their talk about benefiting society.”

As for the social media side of things, this initiative emphasizes the increased role that consumers are having in today’s branding and advertising campaigns. In fact, they’re no longer just consumers, but an active and engaged audience that can turn a simple campaign into a movement.

Go take a look at some of the many projects that have been submitted for grants… there’s some REALLY good stuff in there — a multimedia Afghan photo exhibit, an interactive website to learn about human trafficking, a cross country bike trip to build affordable housing, and beyond! — which gives us great hope that although this is certainly getting Pepsi a lot of good PR, it’s about something bigger and better.

What do you think? Is the Pepsi Refresh Project a vehicle for positive change or just another advertising campaign?


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Filed under contest, Impact, Non-profits, Social Media

Hot Pants, Cool Bottles and Stoketastic Vacations: Stuff to Win For the New Year!

We’re about to ring in a new year, and with only two more days left in good ole 2009, and you don’t want to miss out on the chance to win some sweet swag!

Our friends over at Klean Kanteen love winter, and know that you do too, so they’re accepting Winter Wonderland inspired photos for their December Flickr contest. All you have to do is upload your favorite wintry photos to the Klean Kanteen photo pool and you’re entered to win a killer reusable, BPA-free bottle! Be sure to get your photos in by the end of the 31st!

In need of a new wardrobe addition? Trying to make an effort to be more “mountainsexual” in the new year? You might want some Mountain Khakis. The Jackson Hole based company is trying to get 2010 fans by 2010 — if they achieve they’re goal, they’ll be giving away some free MK gear at random. Click here to take part. You don’t want to miss out, because these pants allow you to do just about anything. Here’s photographic evidence:

Gear not enough for you? How about a ski trip for two to Telluride, CO? The Adventure Life along with Wagner Custom Skis, Telluride Ski Resort, and, is offering up a pretty kick-ass adventure of 3 days and 4 nights in Telluride, a pair of custom made skis, and if conditions are good, some heli tim! All you have to do is tell how stoked you are about skiing.

Ok, so this contest actually goes through February 2, 2010, but it’s so cool that we couldn’t help featuring it. Click here for more info.

Good Luck and Happy New Year!

[Photo: ginnerobot]

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Help Build a School in Cambodia + Enter for Chance to Win Cool Gear

We’re very happy to be taking part in Passports With Purpose, the online fundraising initiative that is raising money for American Assistance for Cambodia. If PWP raises its goal of $13,000, a school will be built in Cambodia. We think that’s a pretty great holiday campaign!

How to take part:

For each $10 donation that you make to AAfC, you will will be entered in the giveaway(s) of your choice. The fundraiser closes on December 21 and all proceeds go directly to AAfC. Check out all of the prizes up for grabs here.

What you can win:

There are lots of raffle prizes available, and we’re happy to host some sweet gear from Horny Toad. What better holiday gift than a women’s Edie jacket and a men’s Winslow jacket? A lightweight, insulated, jacket with a water repellent shell. It’s even got a recycled polyester lining! And you score two — which means you get one for yourself and one to give away!

Now hop on over to the Passports With Purpose site and get to donating!

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Friday Faves: Tis’ the Season For Free Gear

With the new year in sight and the holidays in full swing, the outdoor community is getting in the spirit of the season by giving away a lot of free gear. Twitter and Facebook were buzzing this week, so we pulled together several of the giveaways out there and put them all right here for you to dive into. So, scroll down to see what folks have to offer… Get creative with photos or video, donate money to a good cause or just fill in the blank!

Osprey Packs and Save Our Wild Salmon are teaming up to spread the word — Snake River Salmon Do It At Altitude! They’re giving away a sweet Osprey pack and 5 pounds of wild smoked salmon. Great prizes and raising awareness for a good cause — doesn’t get much better than that! To win, answer the question: What would you do to keep salmon spawning?

Cloudveil’s Spreading the Holiday Gear Give-Away Event
Make the holidays a little brighter: Register to win free schwag from Cloudveil! Every day they’ll pick one male winner and one female winner. You are limited to one entry per day, but you may enter every day throughout the contest. The give-aways get bigger and better as they reach Day 12, so get your name in the hat often.

How Are You A Nutcase?

Between December 1st – December 23rd submit your videos and/or photos that best answer the question “How Are You a Nutcase?” [Note: You DON’T even need to be wearing a Nutcase!]

The goods — an assortment of Nutcase Helmets as well as GoPro digital video cameras. The grand prize winner scores not only a helmet of your choice but a GoPro HD Hero headcam, along with a chest mount. That’s right — it’s your chance to win a sweet helmet and an awesome headcam. What better holiday present can you think of?
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Snake River Salmon Do It At Altitude!

There are not many issues that people can agree on. But for 20 years, a diverse coalition of commercial, sport and recreational fishing groups, outdoor industry businesses, conservation organizations, and clean energy and taxpayer advocates have joined forces to save a icon of the American West — Snake River salmon. Osprey Packs and Save Our Wild Salmon have been best friends from the very beginning. To celebrate that partnership, they’re giving away a sweet Osprey Pack and 5 pounds of wild-caught salmon!

Check out the Do It At Altitude Blog for details:

These fish are bad ass. Snake River sockeye have the most epic migration of any salmon on Earth — swimming more than 900 miles inland and climbing nearly 7,000 feet in elevation to spawn in the rugged Sawtooth Mountains of Idaho. That’s right folks — these fish do it at altitude!

So, what would you do to keep Snake River salmon spawning? Between Dec. 1 and Dec. 21, give us your best answer to that question.

How to enter:

  • Answer the question by leaving a comment on the Save Our Wild Salmon Facebook page or…
  • Tweet your answer with the hashtag #salmondoit on Twitter!

On Dec. 21, we’ll randomly choose who will win an Osprey Pack filled with 5 pounds of wild smoked salmon! Can’t get much better than that!

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Filed under Adventure, contest, Non-profits, Outdoors, Rivers, Salmon