Category Archives: Outdoors

US National Parks Affected by Obama Administration’s Budget Cuts; Social Media Supporting Cause

According to the National Parks Conservation Association, every $1 invested in National Parks means $4 for the US economy. But the nonpartisan group said that the Obama Administration’s 2011 budget request for national parks will “barely cover costs to pay the bills, let alone restore the operational needs to serve park visitors and protect America’s wildlife and heritage for their second century.” That means not only are parks at risk, but economies that depend on them as well.

Here at Under Solen, we’re avid media consumers, and that includes newspapers, but often, some of news topics we find most interesting come to us via social networks, which is exactly how we were alerted to this budget shortfall.

Here were some of NPCA’s top retweeted posts.

Americans are visiting #nationalparks at rate not seen in years, stimulating local economies http://bit.ly/dzoXF1

Every $1 invested in #nationalparks means $4 for the US economy. Ask Congress to fund them http://bit.ly/dzoXF1

current budget reduces or eliminates nearly $100 million in #nationalparks programs http://bit.ly/am1T0C

The NPCA is calling on President Obama to to keep his campaign commitment to restoring national parks, and to raise awareness about the budget shortfall, capitalizing on its social networks and spreading the word via Facebook, Twitter, YouTube and beyond.

“We’re using social media to spread the word as quickly as possible with our community that the President’s budget request does not reflect his campaign promise to address the national parks’ funding shortfall. National parks mean green jobs and bring real revenue to local economies. We believe there has never been a better opportunity for Congress to invest in our parks and our people than now. Our goal is to create a groundswell of support to convince our leaders to invest in the national parks. Using the internet as part of a comprehensive strategy, we can reach more people faster than ever before,” said NPCA Media Relations Manager Lindsay Bartsh.

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Filed under Non-profits, Outdoors, Social Media, video

Saving Salmon And The Flathead

"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon

We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So, we’re excited to throw our weight behind a couple of great causes: saving Snake River salmon and the Flathead. Keep reading to see what’s happening, and how you can help!

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Filed under epicocity, Outdoors, photos, Rivers, Save Our Wild Salmon

Utah Is Beautiful

Especially with snow… we couldn’t have asked for a better kick off to Winter Outdoor Retailer. Now here we go!

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Filed under Outdoors, photos, Things we like

Friday Faves: Protecting Wild Places and Helping Haiti

James Balog of the Extreme Ice Survey will speak next Friday at The Conservation Alliance's breakfast in Salt Lake City. The Extreme Ice Survey is the most wide-ranging glacier study ever conducted using ground-based, real-time photography.

This week at Under Solen, we’ve been gearing up for next week’s Outdoor Retailer show in Salt Lake City. While all of our heads will be swimming with meetings, happy hours and gear, we’re hoping to keep our eye on the the thread that holds all of this together — protecting those incredible wild places that keep our industry alive and kicking.

So, we thought we’d give a shout-out to a couple great groups that are walking the walk this week.

The Conservation Alliance


Since thier founding in 1989, the Conservation Alliance has contributed more than $7 million to conservation projects throughout North America — protecting more than 49 million acres of land, stop or remove 27 dams, and preserve access to thousands of miles of rivers and several climbing areas. The Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts.

Mark your calendars for their awesome breakfast at 7a.m. on Friday at the Marriot. We know it’s early, but this will give you the inspiration you need to get revved up for a day at the show. Look forward to founder and director of The Extreme Ice Survey, James Balog to give a stunning look at the impact abrupt climate change is having on the world’s glaciers.

And make sure to stop by participating booths to support the Alliance! Whether you’re looking for some wild inspiration, a rockin’ party or some sweet gear that benefits a great cause – they have packed line-up.

The Epicocity Project and iLCP Flathead RAVE

Grizzly bear captured on film by iLCP photographer Joe Riis ©iLCP Flathead RAVE

The Epicocity Project’s thought-provoking new film — Flathead Wild — will premiere at the Wild & Scenic Film Festival at the Nevada Theater in Nevada City, Calif. Saturday, Jan. 16 before going on tour.

Proposed mountaintop removal mining in southeastern British Columbia, Canada is threatening one of America’s most endangered rivers and one of North America’s wildest remaining valley — The Flathead. Flathead Wild follows the International League of Conservation Photographers (iLCP) as they descend on the Flathead River Valley, along with local conservation groups, to take breathtaking and iconic images of the threatened ecosystem. These images then act as tools for the Flathead coalition to help tip the scales in favor of protection and conservation.

Flathead Wild is also now available online. Help Epicocity spread the word by linking to the film on your blog, Facebook and Twitter and send it to your friends and family!

Helping Haiti

And we wanted to once again highlight how we can help folks in Haiti. Earlier this week, an earthquake registering 7.0 on the Richter scale hit Haiti. Centered just outside of the populated capital, Port-au-Prince, the quake’s effects have been devastating. Within less than 24 hours the outpouring of international support has been impressive.

So how can you take part? Here’s just a small collection of what’s out there.

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Filed under Adventure, climate change, Friday Faves, Impact, Non-profits, Outdoors, Rivers

Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond

Here at Under Solen HQ we’re getting revved up for Outdoor Retailer, so we figured we’d keep track of all the cool and happening events in one ultimate guide. Keep checking back as we’ll be updating leading up to the show. And if you’ve got something that should be on here, track us down at @undersolen or leave a comment on this post.

Keep reading to get the full guide!

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Epicocity Project’s New Film — Flathead WILD — Premiering At Wild & Scenic

The Epicocity Project’s awesome new film — Flathead Wild — will premiere at the Wild & Scenic Film Festival at the Nevada Theater in Nevada City, Calif. Saturday, Jan. 16.

Proposed mountaintop removal mining in southeastern British Columbia, Canada is threatening one of America’s most endangered rivers and one of North America’s wildest remaining valley — The Flathead. Flathead Wild follows the International League of Conservation Photographers (iLCP) as they descend on the Flathead River Valley, along with local conservation groups, to take breathtaking and iconic images of the threatened ecosystem. These images then act as tools for the Flathead coalition to help tip the scales in favor of protection and conservation.

Flathead Wild is also now available online. Help Epicocity spread the word by linking to the film on your blog, Facebook and Twitter and send it to your friends and family!

© Joe Riis, iLCP Flathead RAVE

“Change is inevitable, but we have the opportunity here to protect an irreplaceable wildland and natural resource. If we let the Flathead fall to mining pressures — we will never be able to bring it back,” said Ryland Nelson, the Southern Rockies program coordinator of Wildsight. “With a free-flowing, pristine river and the highest concentration of inland grizzlies in North America, the Flathead Valley is one of the most biologically important places on earth — we have to act now for our environment, wildlife and present and future generations.”

© Christina Mittermeier, iLCP Flathead RAVE
It’s up to us to save this wild place. We have to act now — not tomorrow, or a year from now — we have to take action now. Please pass this video on to your friends, family, everyone! Here’s the link: http://www.vimeo.com/7775085. Write a blog about it, post it on Facebook and Twitter. We can do it! Let’s save the Flathead!

PHOTOS © iLCP Flathead RAVE

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Filed under Adventure, Impact, Non-profits, Outdoors, Rivers

Winter Adventures: Snowshoeing on Mt. Rainier

Really excited about this travel video produced for us by Daniel Fox (thank you!!!) and hosted over on MatadorTV. It features our very own Anna Brones checking out the backcountry cross country ski and snowshoe trails near Mt. Rainier National Park. The trail system and the fabulous, and warm, huts that you can stay in are maintained by Mt. Tahoma Trails Association – a definite must if you’re into exploring Washington. Watch and get inspired to get outdoors.

And we’ve been up to a lot of adventuring here at Under Solen HQ… so stay tuned for more!

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