Category Archives: Profile

Profile: Adam Shake of Simple Earth Media

So many people around the web are doing great things when it comes to new and social media. Because we believe that these kinds of media have the power to make positive change, we decided to start interviewing some of the people and groups that are using new media in creative ways to make their communities, both local and global, a better place. And there’s no better person to kick off our series of interviews than Adam Shake, Co-Founder and Editor-in-Chief of Simple Earth Media.

Back in November, Shake and Sean Daily founded the environmental media network that now includes 7 top environmental blogs: Green Living Ideas, Blue Living Ideas, Eco Child’s Play, Twilight Earth, GreenTalk Radio, EcoTech Daily and Natural Papa. The result is a comprehensive conglomerate that’s committed to helping to protect the environment and promote healthy, sustainable lifestyles. And with a tagline of “New Media Making a Difference,” we couldn’t help but ask Shake for an interview.

What inspired you to launch Simple Earth Media?

After doing an interview for Sean’s Green Talk Radio, we both realized that our environmental visions aligned in a way that got us thinking about working together. We realized that the environmental and sustainable online media genres are really broad based and within those fields, there are a lot of complainants. We both owned a number of environmentally focused websites so it made perfect sense for us to join forces and create Simple Earth Media.

How is new media helping reshape the environmental/green movement?

Blogging has come a long way in just the last five years. A typical blog used to be almost strictly about the person who was writing the blog, their daily lives, what they ate for dinner or how their cat was feeling that day. Since then, blogs have become a staple news source with media companies like CNN, Reuters and The New York Times running stories based on information coming from Blogs.

One of the things that new media has going for it that old media “print” does not, is that new media is updated 24 hours a day. A breaking story can hit a blog within minutes where a traditional newspaper or even television or radio show may take hours. People are using new media to get the information they want, right now.

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