Saving Salmon And The Flathead

"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon

We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So, we’re excited to throw our weight behind a couple of great causes: saving Snake River salmon and the Flathead. Keep reading to see what’s happening, and how you can help!

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Filed under epicocity, Outdoors, photos, Rivers, Save Our Wild Salmon

Friday Faves: Outdoor Retailer Madness!

In the midst of Outdoor Retailer Winter Market craziness, we found a couple of minutes to upload some photos and write a quick little Friday Faves! So what are we digging out here in SLC?

1. Kicked off the morning at the Conservation Alliance breakfast. Inspired by all the great things this awesome organization has taken on in the last year. Here’s just one of the slides from this morning’s presentation:

2. We dropped by the Keen booth where they’re donating $10 to Haiti relief efforts for every person that gets a polaroid shot and posts it on the HybridLife wall. All we had to do was write where we wanted to travel to… guess what the Under Solen answer was? Everywhere!

3. Digging the cool new products from Innate — some awesome re-purposed bags that use leftover materials from sleeping pads, etc.

Now we’re just counting down to happy hour

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Utah Is Beautiful

Especially with snow… we couldn’t have asked for a better kick off to Winter Outdoor Retailer. Now here we go!

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Businesses Step Up To Help Haiti

Photo: Cassandra Nelson/Mercy Corps

An earthquake, registering 7.0 on the Richter Scale, rocked the island of Haiti last week. Within 24 hours of the disaster, aid organizations, individuals and businesses responded in full force. And now, a week later, the outpouring of support isn’t waning. With more than $2.5 million donated via text message to relief organizations working in Haiti, social media networks have been abuzz with news and action alerts, so we compiled a list of several businesses in our community that have stepped it up to help Haiti.

Mountain Hardwear is organizing a collection drive for tents and sleeping bags (or money to purchase the same and help with shipping) to aid the tens of thousands of displaced and injured people in Haiti. Along with clean water, food and medical supplies, temporary shelter is desperately needed. Used tents as long as they are functional, and lightweight sleeping bags are fine and of course new tents and sleeping bags from any of our outdoor industry friends would be ideal.

Oregon Wineries are donating, putting on special events to raise money and helping to spread the word via their social media channels.

ExOfficio employees sorted through customer returns, overstock and unsold inventory to supply World Concern with clothing for earthquake victims. Altogether, ExOfficio donated nine pallets or an estimated $429,000 worth of product. Four pallets will be immediately shipped to Haiti, along with food, water, and medical supplies.

Klean Kanteen donated 4,500 water bottles to be used at water treatment and desalination sites.

The Lizard Lounge in Portland, Ore. donated 10% of all profits from their January sale over the weekend to MercyCorps to help with relief efforts.

Portland Pedal Power, a company dedicated to human powered transportation of products in downtown Portland, donated all of their tips in the days following the quake to MercyCorps’ relief efforts.

This incredible response in a time of crisis is humbling, and needed. But remember, many countries like Haiti need our support on a regular basis, so let this week be your jumping off point to lead a more mindful life and give when you can to those who need it.

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Filed under Impact, Lifestyle, Non-profits, Things we like

OR Winter 2010: Score Cool Gear by Donating Dollars

In our ongoing Outdoor Retailer Winter Market 2010 coverage, we already rounded up a list of happy hours, but what we like even better than free beer is buying awesome gear and having your money go to a good cause. So here’s a list of cool swag you can score by donating money to super cool non-profits and causes; you’ll have new gear to show off at home and feel good about supporting positive change… the ultimate for an eco warrior gear head!

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Monday in Boise

This week is a crazy combination of social media presentations and Outdoor Retailer for us… Over the weekend we got to check out the fine city of Boise. Nice people + good skiing + an amazing breakfast join = a pretty great place to visit.

But while the rest of the world hunkered down and celebrated MLK day today, we parked it at Big City Coffee and prepped for the rest of the week. Fortunately good coffee and a bowl full of fruit and granola can take you far, so if you’re in Boise, be sure to check out this hopping joint, complete with over-sized baked goods and a fast wifi connection. We give it a great big Under Solen recommendation!

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Filed under Things we like, travel

Big Brands Shifting Spending To Social Media

Soft drink powerhouses, Coca Cola and Pepsi are both shifting their spending to social media marketing campaigns in 2010.

From Trueslant.com:

When does a trend become mainstream? In the world of advertising and marketing there is a persistent undercurrent of one-ups-manshippping. A few weeks back Pepsi boldly proclaimed that they wouldn’t be buying a Superbowl ad and would be investing in social media driven campaigns

Just today a story was published on New Media Age citing Coke and Unilever will be shifting their digital microsite strategy to social communities like Facebook & YouTube. “We would like to place our activities and brands where people are, rather than dragging them to our platform…”

What’s this all leading to?

Investments in traditional digital media (if that isn’t an oxy-moron) is evolving at a rapid pace. Mega brands are now shifting their serious dollars toward social media. The trend of investing in social media is taking root in marketing mixes for the largest brands around the world and displacing traditional digital media, which is inline with Forrester’s report on 50% of marketers planning to increase their spend in social media. And where is that money coming from? They are taking the budgets away from broadcasting and microsites. The multi-million dollar allocations of Coke and Pepsi are the largest spends in social media to date and will propel the space into mainstream.

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Filed under Social Media