Tag Archives: Pepsi

Friday Faves: Social Media, Casino Parties and a Taste of Team Ridiculous

It’s Friday! We’re hoping you get to explore someplace amazing this weekend… something along the lines of the photo above.

We’ve seen some big social media initiatives this week, being used to do everything from raising awareness to helping out a friend. Pepsi went all out and launched the Refresh Project, the National Park Conservation Association turned to its social networks to talk about the latest budget shortfall and eco bloggers and green-minded folk across the internet reached out to help pay writer Derek Markham’s hospital bills.

Meanwhile, our friends over at The Kamchatka Project are planning a one-of-a-kind event to raise money for their conservation awareness trip to the Kamchatka Peninsula. If you live in the Portland area, put March 13, 2010 on your calendar. It’s going to be a night of gambling, salmon and espionage… that’s right, it’s the To Russia With Love Casino Night. Door prizes, raffle items, drinks and more! More info and tickets can be found here. Speaking of salmon, read this article and five easy tips on how to take action to save them!

We’ve also been filling our week with amazing photo essays. Thanks to Matador Network for always finding up and coming travel photographer that take amazing photos like these.

And how could we forget? The Joy Trip Project published a wrap-up piece about social media use at the recent Outdoor Retailer and our very own Emily Nuchols was quoted.

Emily adding her photo to the Keen wall at Outdoor Retailer to raise money for Haiti relief efforts

Two of the most talked about exhibitors weren’t brands but non-profit organizations, 1% For The Planet and The Conservation Alliance. With the help of key influencers who support these groups the issues of wildlife conservation and environmental conservation became top-of-mind.
“Social media makes the connection between brands, causes and adventurers clearer than ever before,” said Emily Nuchols, an industry influencer and a principle at Under Solen Media. “It’s not about who gets the most action on Twitter, it’s about who uses their social media to take action on things that matter. We believe in the power of social media to make positive change, and we believe in people who are passionate about their causes — be they businesses, advocates or adventurers.”

And what’s the best part about this Friday? We’re looking forward to some exciting things that are going to happen next week. We can’t tell you just yet, but stay tuned! In the meantime though, be sure to check out the slightly absurd site started by our good friend Dave. Team Ridiculous: We are going to awesome your socks off.

Now we’re off to do a snow dance in the hopes of inviting better skiing weather!

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A Big Company Doing Something GOOD: Pepsi Refresh Project

Big corporations have the power to do big things, and Pepsi is the latest company to create an initiative that appears to be focused less on advertising and more on positive change. Teaming up with GOOD Magazine, on Monday, Pepsi launched the Pepsi Refresh Project, a grant program that will allot at least $20 million through the end of the year for donations to individuals, businesses and nonprofits working with everything from health to arts and culture to the environment.

Pepsi accepts 1000 new ideas for grants every month. Visitors to the refresheverything.com site can vote daily on which ideas they think are best. There’s a lot up for grabs; grants will be made in $5,000 to $250,000 bundles. Anyone that has an idea that just might change the world, it looks like this project just might be what you were looking for.

In the past branding might have been about getting people to put a Pepsi in their hand and recommend it to their friends, but now it’s about engaging communities to raise awareness about great causes. Pepsi will be using the power of social media to spread the word. In fact, Pepsi has partnered with some of the biggest names in the online industry to promote the project including Hulu, AOL and MTV.

Some may question the intentions of a major brand like Pepsi, but the people at GOOD are convinced that the initiative a positive thing. “That a major brand like Pepsi is taking a stand and saying that purpose and progress are core to its identity is critical,” said GOOD Founder and CEO, Ben Goldhirsh in a recent blog post. The New York Times calls that cause-related marketing or pro-social marketing, “by which corporations seek to back up their talk about benefiting society.”

As for the social media side of things, this initiative emphasizes the increased role that consumers are having in today’s branding and advertising campaigns. In fact, they’re no longer just consumers, but an active and engaged audience that can turn a simple campaign into a movement.

Go take a look at some of the many projects that have been submitted for grants… there’s some REALLY good stuff in there — a multimedia Afghan photo exhibit, an interactive website to learn about human trafficking, a cross country bike trip to build affordable housing, and beyond! — which gives us great hope that although this is certainly getting Pepsi a lot of good PR, it’s about something bigger and better.

What do you think? Is the Pepsi Refresh Project a vehicle for positive change or just another advertising campaign?

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