Tag Archives: Social Media

Friday Faves: Social Media, Casino Parties and a Taste of Team Ridiculous

It’s Friday! We’re hoping you get to explore someplace amazing this weekend… something along the lines of the photo above.

We’ve seen some big social media initiatives this week, being used to do everything from raising awareness to helping out a friend. Pepsi went all out and launched the Refresh Project, the National Park Conservation Association turned to its social networks to talk about the latest budget shortfall and eco bloggers and green-minded folk across the internet reached out to help pay writer Derek Markham’s hospital bills.

Meanwhile, our friends over at The Kamchatka Project are planning a one-of-a-kind event to raise money for their conservation awareness trip to the Kamchatka Peninsula. If you live in the Portland area, put March 13, 2010 on your calendar. It’s going to be a night of gambling, salmon and espionage… that’s right, it’s the To Russia With Love Casino Night. Door prizes, raffle items, drinks and more! More info and tickets can be found here. Speaking of salmon, read this article and five easy tips on how to take action to save them!

We’ve also been filling our week with amazing photo essays. Thanks to Matador Network for always finding up and coming travel photographer that take amazing photos like these.

And how could we forget? The Joy Trip Project published a wrap-up piece about social media use at the recent Outdoor Retailer and our very own Emily Nuchols was quoted.

Emily adding her photo to the Keen wall at Outdoor Retailer to raise money for Haiti relief efforts

Two of the most talked about exhibitors weren’t brands but non-profit organizations, 1% For The Planet and The Conservation Alliance. With the help of key influencers who support these groups the issues of wildlife conservation and environmental conservation became top-of-mind.
“Social media makes the connection between brands, causes and adventurers clearer than ever before,” said Emily Nuchols, an industry influencer and a principle at Under Solen Media. “It’s not about who gets the most action on Twitter, it’s about who uses their social media to take action on things that matter. We believe in the power of social media to make positive change, and we believe in people who are passionate about their causes — be they businesses, advocates or adventurers.”

And what’s the best part about this Friday? We’re looking forward to some exciting things that are going to happen next week. We can’t tell you just yet, but stay tuned! In the meantime though, be sure to check out the slightly absurd site started by our good friend Dave. Team Ridiculous: We are going to awesome your socks off.

Now we’re off to do a snow dance in the hopes of inviting better skiing weather!

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If Our Grandfathers Had Talked About Social Media…

A little Wednesday social media humor for you!

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A Big Company Doing Something GOOD: Pepsi Refresh Project

Big corporations have the power to do big things, and Pepsi is the latest company to create an initiative that appears to be focused less on advertising and more on positive change. Teaming up with GOOD Magazine, on Monday, Pepsi launched the Pepsi Refresh Project, a grant program that will allot at least $20 million through the end of the year for donations to individuals, businesses and nonprofits working with everything from health to arts and culture to the environment.

Pepsi accepts 1000 new ideas for grants every month. Visitors to the refresheverything.com site can vote daily on which ideas they think are best. There’s a lot up for grabs; grants will be made in $5,000 to $250,000 bundles. Anyone that has an idea that just might change the world, it looks like this project just might be what you were looking for.

In the past branding might have been about getting people to put a Pepsi in their hand and recommend it to their friends, but now it’s about engaging communities to raise awareness about great causes. Pepsi will be using the power of social media to spread the word. In fact, Pepsi has partnered with some of the biggest names in the online industry to promote the project including Hulu, AOL and MTV.

Some may question the intentions of a major brand like Pepsi, but the people at GOOD are convinced that the initiative a positive thing. “That a major brand like Pepsi is taking a stand and saying that purpose and progress are core to its identity is critical,” said GOOD Founder and CEO, Ben Goldhirsh in a recent blog post. The New York Times calls that cause-related marketing or pro-social marketing, “by which corporations seek to back up their talk about benefiting society.”

As for the social media side of things, this initiative emphasizes the increased role that consumers are having in today’s branding and advertising campaigns. In fact, they’re no longer just consumers, but an active and engaged audience that can turn a simple campaign into a movement.

Go take a look at some of the many projects that have been submitted for grants… there’s some REALLY good stuff in there — a multimedia Afghan photo exhibit, an interactive website to learn about human trafficking, a cross country bike trip to build affordable housing, and beyond! — which gives us great hope that although this is certainly getting Pepsi a lot of good PR, it’s about something bigger and better.

What do you think? Is the Pepsi Refresh Project a vehicle for positive change or just another advertising campaign?

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Businesses Step Up To Help Haiti

Photo: Cassandra Nelson/Mercy Corps

An earthquake, registering 7.0 on the Richter Scale, rocked the island of Haiti last week. Within 24 hours of the disaster, aid organizations, individuals and businesses responded in full force. And now, a week later, the outpouring of support isn’t waning. With more than $2.5 million donated via text message to relief organizations working in Haiti, social media networks have been abuzz with news and action alerts, so we compiled a list of several businesses in our community that have stepped it up to help Haiti.

Mountain Hardwear is organizing a collection drive for tents and sleeping bags (or money to purchase the same and help with shipping) to aid the tens of thousands of displaced and injured people in Haiti. Along with clean water, food and medical supplies, temporary shelter is desperately needed. Used tents as long as they are functional, and lightweight sleeping bags are fine and of course new tents and sleeping bags from any of our outdoor industry friends would be ideal.

Oregon Wineries are donating, putting on special events to raise money and helping to spread the word via their social media channels.

ExOfficio employees sorted through customer returns, overstock and unsold inventory to supply World Concern with clothing for earthquake victims. Altogether, ExOfficio donated nine pallets or an estimated $429,000 worth of product. Four pallets will be immediately shipped to Haiti, along with food, water, and medical supplies.

Klean Kanteen donated 4,500 water bottles to be used at water treatment and desalination sites.

The Lizard Lounge in Portland, Ore. donated 10% of all profits from their January sale over the weekend to MercyCorps to help with relief efforts.

Portland Pedal Power, a company dedicated to human powered transportation of products in downtown Portland, donated all of their tips in the days following the quake to MercyCorps’ relief efforts.

This incredible response in a time of crisis is humbling, and needed. But remember, many countries like Haiti need our support on a regular basis, so let this week be your jumping off point to lead a more mindful life and give when you can to those who need it.

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Big Brands Shifting Spending To Social Media

Soft drink powerhouses, Coca Cola and Pepsi are both shifting their spending to social media marketing campaigns in 2010.

From Trueslant.com:

When does a trend become mainstream? In the world of advertising and marketing there is a persistent undercurrent of one-ups-manshippping. A few weeks back Pepsi boldly proclaimed that they wouldn’t be buying a Superbowl ad and would be investing in social media driven campaigns

Just today a story was published on New Media Age citing Coke and Unilever will be shifting their digital microsite strategy to social communities like Facebook & YouTube. “We would like to place our activities and brands where people are, rather than dragging them to our platform…”

What’s this all leading to?

Investments in traditional digital media (if that isn’t an oxy-moron) is evolving at a rapid pace. Mega brands are now shifting their serious dollars toward social media. The trend of investing in social media is taking root in marketing mixes for the largest brands around the world and displacing traditional digital media, which is inline with Forrester’s report on 50% of marketers planning to increase their spend in social media. And where is that money coming from? They are taking the budgets away from broadcasting and microsites. The multi-million dollar allocations of Coke and Pepsi are the largest spends in social media to date and will propel the space into mainstream.

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Are You An Outdoor Influencer?

Our friend James Edward Mills of The Joy Trip Project is on the hunt for the “inluencer’s” among us. Do you have a blog? Are you on Facebook or Twitter? After a muddy trail run, or an epic paddle down your favorite river, do you share your adventure via your social media channels? If that sounds familiar — James is looking for you!

From The Joy Trip Project:

The social media mainstream is a force to recon with. In a crashing wave of millions individuals are making their opinions known around the world. Using Internet-ready smartphones, laptops and other web surfing devices Bloggers, Tweeters, Facebookers, Flickrphiles, Podcasters and YouTubers set the course of the info-stream even while they’re navigating it. With clever ideas expressed in less than 140 characters or lengthy web log commentaries these jacked-in data hawks are moving the flow of conversation to new and exciting places. The best and brightest among them are the influencers, those individuals whose content is thoughtful, compelling and worth passing along to others

It’s these influencers that I follow to keep up to speed on what’s going on in the world outdoors. Even though they’re fully wired, outdoor influencers can put their gizmos down long enough to get outside for a long trail run, a mountain bike ride, a few telemark turns or even just a dogwalk to the local farmer’s market. When they come back they post their experiences to share with others and fuel the conversation. And now as a new media analyst for Channel Signal I’m looking to connect with as many outdoor influencers as I can. I know quite a few, but I aim to find more, many, many more.

Are you an influencer? Or do you know someone who fits the bill? If so, drop James a line and write to info@joytripproject.com. Now back to tweeting!

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Friday Faves: Kicking Off a New Year With Bling, Prizes and Travel

2010 is off to a rocking start, and here at Under Solen we couldn’t be happier about our first full week that involved giving away prizes and getting the word out about submitting to an amazing film festival.

We dove into some social media humor as well as facts this week. It all comes down to one important question: would you wear a Twitter bling? We’re still debating that question, but in the meantime, one of our resolutions for 2010 involves taking more time to be creative and get outside. Thankfully we managed both!

In the rest of the blogosphere, the epic trend of “Top 10” and “Best Of” themes continues. We learned about landfills (these photos will make you rethink just what you throw out), watched epic fails and dreamed about visiting hip hostels.

And we know that most of the world is suffering extremely low temperatures (we’re still wishing for snow here in Portland), so wouldn’t it be nice to win a trip to Costa Rica? Yes, we think so (check out one of our fave travel blogs Nomadic Matt for more details).

Last but not least, since we’re always dreaming of National Parks, we think this is one of the coolest things we’ve seen lately. Watch and enjoy!

Happy Friday!

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